Chevrolet was started in 1911 by General Motors founder William Durant and former Buick racing car driver Louis Chevrolet. The company was a success, and Durant used this to buy back a controlling interest in GM in 1918. Once he was ousted again the following year, the new bosses decided that Chevrolet would be GM’s volume seller, with a car to suit everyone. Just 10 years later it had overtaken Ford’s sales in the US, and was rapidly expanding around the world. This expansion was also helped by the brand launching classic sports cars, such as the 1953 Corvette and the 1966 Chevrolet Camaro.
GM relaunched Chevrolet in Europe in 2005, with the intention of capturing the bargain-priced volume market, but this proved difficult, and in 2013 the company announced it was abandoning the venture. However, high-end sports cars such as the Corvette and Camaro would still be sold throughout the world, including Europe. At Haynes, we have an extensive range of Chevrolet repair manuals and online procedures available for everyone, from professionals to enthusiasts. We can give you all the help you need.